Amore is a brand owned by Wellness Forever - a large pharmacy and supermarket chain with a pan-India footprint. We helped create the identity, brand architecture and packaging for their different product lines.
Amore needed an identity that reflected the modern, rapidly evolving concept of holistic well-being. Their entire product range was based on the philosphy of being in nature. It was thus our mandate to create a brand identity that encapsulated the essence of this belief. Through our aggressive branding strategy and unique packaging design we managed to enhance Amore’s brand effectiveness.
![](img/Casestudies/Amore/Slider_Image.jpg)
BRANDING
As a brand that was focused on the holistic well-being of all, we crafted an identity inspired by the 5 elements of nature. The positioning "In love, with life" connected to the brand name. A brand architecture and colour palette was defined that helped extend the identity across product verticals.
![Brand identity inspired by the 5 elements of nature](img/Casestudies/Amore/210616_Amore_Website_Categor y A_01.jpg)
![Brand identity campaign strategy by 4AM Worldwide](img/Casestudies/Amore/210616_Amore_Website_Categor y A_02.jpg)
![Branding campaign strategy for Amore](img/Casestudies/Amore/210616_Amore_Website_Categor y A_04.jpg)
![Amore Logo designing by 4AM](img/Casestudies/Amore/210616_Amore_Website_Categor y A_05.jpg)
![Amore Wellness Forever product branding design](img/Casestudies/Amore/210616_Amore_Website_Categor y A_06.jpg)
![Amore Website design categories](img/Casestudies/Amore/210616_Amore_Website_Categor y A_07.jpg)
![Logo designing service by 4AM Worldwide](img/Casestudies/Amore/210616_Amore_Website_Categor y A_08.jpg)
PACKAGING
We designed the packging for Amore's diverse product lines, and ensured that every vertical stood out and yet stayed consistent with the brand's visual identity. A defined design language helped bring the brand alive across tubes, bottles, cartons and the complete packaging range used by the brand.
![Amore Product packaging design](img/Casestudies/Amore/210616_Amore_Website_Categor y B_01.jpg)
![Pharmaceutical Product packaging design by 4AM Worldwide](img/Casestudies/Amore/210616_Amore_Website_Categor y B_02.jpg)
![Product packaging design for cough syrup](img/Casestudies/Amore/210616_Amore_Website_Categor y B_03.jpg)
![Product packaging design for face cream](img/Casestudies/Amore/210616_Amore_Website_Categor y B_04.jpg)
![Product packaging design for Amla Juice](img/Casestudies/Amore/210616_Amore_Website_Categor y B_05.jpg)
BRAND ENVIRONMENT
A display was designed that could be customised for each outlet it was used in. The display was inspired by elements from the identity and offered a simple yet delightful experience to the user. Other posters and communications were also designed for the brand to be used in-store.
![Image 5 Image 5](img/Casestudies/Amore/210616_Amore_Website_Categor y C_03.jpg)
![Image 2 Image](img/Casestudies/Amore/210616_Amore_Website_Categor y C_01.jpg)
![Image 3 Image](img/Casestudies/Amore/210616_Amore_Website_Categor y C_02.jpg)