Ather is an electric scooter start-up that is redefining electric mobility in India. We worked with the HR and marketing teams to design a high-impact campaign for campus recruitments.
Ather was competing with legacy 2-wheeler automotive brands, when looking to hire fresh engineering and management graduates. We worked with them to articulate a story that conveyed the DNA that was needed for a student to join the Ather team. The idea of "Nothing but crazy" became the central pillar of a campaign that impressed a number of campuses, helping build the team that would eventually take the world by storm with their amazing products.
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RECRUITMENT CAMPAIGNS
An integrated campaign including a brand film, emailers, posters and some amazing merchandise, all came together beautifully to create brilliant recall for a relatively new brand at every tech and B-school campus they visited for recruitments. It helped the HR team achieve nearly 90% of their hiring targets as well.
![Image 1 Ather – Brand Film](img/Casestudies/Aether/Category-A_01.jpg)
![Image 1 Poster designing by 4AM Worldwide](img/Casestudies/Aether/Category-A_02.jpg)
![Image 2 Ather – Emailer designing](img/Casestudies/Aether/Category-A_03.jpg)
![Image 3 Creative emailer designing](img/Casestudies/Aether/Category-A_04.jpg)
![Image 2 Ather – Brochure designing by 4AM](img/Casestudies/Aether/Category-A_05.jpg)
![Image 3 Poster Design](img/Casestudies/Aether/Category-A_06.jpg)
![Image 2 Ather – Creative Poster design](img/Casestudies/Aether/Category-A_07.jpg)
![Image 3 Recruitment campaign designing by 4 AM Worldwide](img/Casestudies/Aether/Category-A_08.jpg)
![Image 1 Ather – Recruitment campaign designing agency](img/Casestudies/Aether/Category-A_09.jpg)
![Image 1 Merchandise design](img/Casestudies/Aether/Category-A_10.jpg)