Coats
Coats is the world’s leading industrial thread company headquartered in UK with a presence in over 50 countries, across six continents. We worked with the markting team to create a stall at Gartex India 2018, to help build their brand presence in the Indian market.
The Coats team wanted the stall to make a statement about their commitment to the environment. The idea was to strike a balance between showcasing their product range but also creating an impact that would help them to stand out at the exhibition.
EXHIBITIONS
The stall was conceptualised around the idea of sustainability. Majority of the space within the stall was planned and optimised to ensure efficient product display and zones for customer interaction. The central attraction though was an installation that showed the transformation of plastic into threads - capturing the essence of one of the key sustainability initiatives by Coats.
