Clean Slate is a film production company founded by Anushka and Karnesh Sharma. We translated their vision for Clean Slate into a cool identity, an animated logo and addressed other brand touchpoints as well.
A film production company that took their work seriously, but had no qualms in laughing at themselves. Anushka and Karnesh wanted that to come through in the identity. The identity also needed to be such that it lent itself to an animated rendition and worked across the usual brand touchpoints as well. Given that it ended up as an identity that did all that and also won a few awards, pretty good job one would say, right?