What should doors that are nearly indestructible be called? More importantly, how can it truly stand out in a crowded market, dominated by established players.
Launched by the famed NCL group, Duradoor is a brand 4AM has been associated with since its inception. From christening the brand and creating its much admired logo to organising an unforgettable launch party, we helped it get grab the necessary eyeballs, long before it breached the market.
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BRANDING
The logo we designed for Duradoor captured essence of the brand and highlighted its promise of lifelong durability.
![Image 2 Duradoor – Logo Designing](img/Casestudies/Duradoor/Category-A/Category _A_800 width_01.jpg)
![Image 3 Creative Logo design for Duradoor](img/Casestudies/Duradoor/Category-A/Category_A_800 width_02.jpg)
![Image 1 Image 5](img/Casestudies/Duradoor/Category-A/110821_DURADOOR_1440p_03.gif)
![Image 1 Colour inspiration palette brochure designing for Duradoor](img/Casestudies/Duradoor/Category-A/Category _A_1400 width_04.jpg)
![Image 2 Image 2](img/Casestudies/Duradoor/Category-A/Category _A_800 width_05.jpg)
![Image 3 Image 3](img/Casestudies/Duradoor/Category-A/Category _A_800 width_06.jpg)
![Image 1 Duradoor – Brand identity - brochure designing](img/Casestudies/Duradoor/Category-A/Category _A_1400 width_07.jpg)
![Image 2 T-shirt designing by 4AM for Duradoor](img/Casestudies/Duradoor/Category-A/Category _A_800 width_08.jpg)
![Image 3 Duradoor – T-shirt designing services by 4AM](img/Casestudies/Duradoor/Category-A/Category _A_800 width_09.jpg)
![Image 1 Brand identity designing on Van](img/Casestudies/Duradoor/Category-A/Category _A_1400 width_10.jpg)
![Image 1 Door sample brochure designing for Duradoor](img/Casestudies/Duradoor/Category-A/Category _A_1400 width_11.jpg)
![Image 2 Calendar designing by 4AM](img/Casestudies/Duradoor/Category-A/Category_B _800 width_12.jpg)
![Image 3 Duradoor – Company catalogue designing](img/Casestudies/Duradoor/Category-A/Category_B _800 width_13.jpg)
![Image 1 Duradoor – Company catalogue design](img/Casestudies/Duradoor/Category-A/Category_B _1400 width_14.jpg)
ADVERTISING
Right from press ads and OOH, to promotional mailers, festive mailers and GIFs, a whole lot of advertising and digital material is designed on a regular basis, complemented with impressive concepts and on-point copy.
![Image 2 Innovative Advertising Design & campaign for Duradoor](img/Casestudies/Duradoor/Category-B/Category_B _1400 width_01.jpg)
![Image 2 Duradoor – Advertising Designing services by 4AM](img/Casestudies/Duradoor/Category-B/Category_B _800 width_02.jpg)
![Image 3 Newspaper Advertising by 4AM ad agency](img/Casestudies/Duradoor/Category-B/Category_B _800 width_03.jpg)
![Image 2 Duradoor – Outdoor Advertise designing](img/Casestudies/Duradoor/Category-B/Category_B _1400 width_04.jpg)
![Image 3 Duradoor – Advertising designing](img/Casestudies/Duradoor/Category-B/Category_B _1400 width_05.jpg)
EVENT MANAGEMENT
4AM organised a grand launch party for Duradoor at ITC, Hyderabad. India’s top architects and designers were invited to the event. Apart from a grand introduction to the brand with eye catching displays of the product, they enjoyed a gala evening befitting the launch.
![Image 1 Image 1](img/Casestudies/Duradoor/Category_C _1400 width_01.jpg)
![Image 2 Image](img/Casestudies/Duradoor/Category_C _800 width_02.jpg)
![Image 3 Image](img/Casestudies/Duradoor/Category_C _800 width_03.jpg)
![Image 5 Image 5](img/Casestudies/Duradoor/Category_C _1400 width_04-12.jpg)
![Image 5 Image 5](img/Casestudies/Duradoor/Category_C _1400 width_05-13.jpg)