GMF
GMF has been in the decor business for nearly 6 decades and needed to overhaul its brand to give it a more modern, sophisticated and vibrant image. The promoters enlisted us to help with this transformation and the journey began right from repositioning the brand to the launching of a completely new ecommerce website.
Taking a rich legacy and transforming it to reflect a contemporary feel was an exciting challenge. It involved reimagining the complete brand including the photography and videos of the products, the design language for all collaterals and their digital presence, conceptualising films and elevating the complete retail channel experience. The result of this comprehensive partnership was an increase in requests for dealerships in new cities and a rapid increase in their social media footprint as well.
DIGITAL MARKETING
We designed and developed an ecommerce website with a product range of nearly 2000 SKUs with a user experience that helped them find both fabric and finished products easily. We planned, conceptualized, and executed their content calendar to increase reach and engagement on their social media handles. Through our digital marketing services, we helped them scale their marketing efforts and build an unmatched digital presence.
PHOTOGRAPHY
We planned a shoot for their entire product range and helped create content for their website including the ecommerce section. Worked closely with their design and product teams to ensure this was true to the offering while still being packaged stylishly for the audience. Also, executed some dramatic and stylised videos to elevate the image of the brand.
WEBSITE
We designed and developed an ecommerce website with a product range of nearly 2000 SKUs with a user experience that helped them find both fabric and finished products in an easy manner. We assisted GMF with an E-commerce website.
