GMF has been in the decor business for nearly 6 decades and needed to overhaul its brand to give it a more modern, sophisticated and vibrant image. The promoters enlisted us to help with this transformation and the journey began right from repositioning the brand to the launching of a completely new ecommerce website.
Taking a rich legacy and transforming it to reflect a contemporary feel was an exciting challenge. It involved reimagining the complete brand including the photography and videos of the products, the design language for all collaterals and their digital presence, conceptualising films and elevating the complete retail channel experience. The result of this comprehensive partnership was an increase in requests for dealerships in new cities and a rapid increase in their social media footprint as well.
DIGITAL MARKETING
We designed and developed an ecommerce website with a product range of nearly 2000 SKUs with a user experience that helped them find both fabric and finished products easily. We planned, conceptualized, and executed their content calendar to increase reach and engagement on their social media handles. Through our digital marketing services, we helped them scale their marketing efforts and build an unmatched digital presence.
![Image 1 Digital marketing services for GMF](img/Casestudies/GMF/Digital/Post-01.jpg)
![Image 2 Image 2](img/Casestudies/GMF/Digital/Post-02.gif)
![Image 3 Image 3](img/Casestudies/GMF/Digital/Post-03.gif)
![Image 5 Social media post by 4AM a Digital marketing agency in India](img/Casestudies/GMF/Digital/Post-06.jpg)
![Image 4 Social media post designs by 4AM a Digital marketing agency in Bangalore](img/Casestudies/GMF/Digital/Post-07.jpg)
![Image 1 Instagram post designs by 4AM a Digital marketing agency in Mumbai](img/Casestudies/GMF/Digital/Post-09.jpg)
![Image 4 Image 4](img/Casestudies/GMF/Digital/Post-10.gif)
![Image 5 Image 5](img/Casestudies/GMF/Digital/Post-11.gif)
PHOTOGRAPHY
We planned a shoot for their entire product range and helped create content for their website including the ecommerce section. Worked closely with their design and product teams to ensure this was true to the offering while still being packaged stylishly for the audience. Also, executed some dramatic and stylised videos to elevate the image of the brand.
![Image 1 Image 1](img/Casestudies/GMF/Photoshoot/Photoshoot_01.gif)
![Image 1 Image 1](img/Casestudies/GMF/Photoshoot/Photoshoot_02.gif)
![Image 2 Image 2](img/Casestudies/GMF/Photoshoot/Photoshoot_03.gif)
![Image 3 Image 3](img/Casestudies/GMF/Photoshoot/Photoshoot_04.gif)
![Image 1 Photoshoot services by 4AM Worldwide, an Advertising agency in India](img/Casestudies/GMF/Photoshoot/Photoshoot_05.jpg)
![Image 1 Photoshoot for Décor business](img/Casestudies/GMF/Photoshoot/Photoshoot_06.jpg)
![Image 1 Décor photoshoot for GMF](img/Casestudies/GMF/Photoshoot/Photoshoot_07.jpg)
![Image 1 Décor photoshoot by 4AM Worldwide](img/Casestudies/GMF/Photoshoot/Photoshoot_08.jpg)
![Image 1 Photoshoot by 4AM Worlwide](img/Casestudies/GMF/Photoshoot/Photoshoot_09.jpg)
![Image 1 Photoshoot for Décor Business](img/Casestudies/GMF/Photoshoot/Photoshoot_10.jpg)
WEBSITE
We designed and developed an ecommerce website with a product range of nearly 2000 SKUs with a user experience that helped them find both fabric and finished products in an easy manner. We assisted GMF with an E-commerce website.
![Image 1 GMF Décor – Website Design by 4AM Worldwide, Website designing agency in India](img/Casestudies/GMF/Website/website_01.jpg)
![Image 1 Website development for GMF](img/Casestudies/GMF/Website/website_02.jpg)
![Image 1 Website development by 4AM](img/Casestudies/GMF/Website/website_03.jpg)
![Image 1 Décor business Website development by 4AM](img/Casestudies/GMF/Website/website_04.jpg)
![Image 1 UI & UX development for GMF](img/Casestudies/GMF/Website/website_05.jpg)