Global Nomad is Flipkart’s private clothing label that was about to venture into the mobile covers category. Their marketing team reached out to us in order to design the covers and catalogues that would appeal to the Indian modern youth.
Post the successful launch of apparel, Global Nomad wanted to create a sensation in the mobile covers category by introducing trendy designs that would click with the youth and at the same time connect with their desire to go places, as one of the aspects of the brand revolves around travel.
For both the cases we created catalogues coupled with a youthful and contemporary design, and functional copy, which aptly highlighted the USPs of the mobile covers.
The covers came in 2 types; polycarbonate and glass for which we were required to create 5 design themes with 3 variations each, totalling 15 designs.