HRX
HRX is India’s first homegrown fitness brand inspired by actor Hrithik Roshan’s commitment to fitness and self-development. 4AM Worldwide has been designing catalogues for their range of high-performance sports headphones for the e-commerce platform Flipkart. In addition, our animation team created the 3D renders of their X-Drops 6G wireless headphones.
The catalogues are designed to attain 3 goals; to entice consumers using bright colours and high-res product images, to inform consumers of the various features of the product and to inspire people to up their fitness level, through bold simple copy and youthful strong images.
DESIGN
Our skilled designer created 3D renders which made consumers feel like they were holding the product in their hands while shopping on an e-commerce platform. We not only create the initial images in a virtual production setting but add texture and light effects, to enhance the consumer experience.
PRODUCT 3D RENDERS
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CATALOGUES
After the success of our first product catalogue, 4AM Worldwide was tapped to create more catalogues for the complete range of HRX headphones. We created a consistent design language making the brand recognisable across the product range. A big part of this was the colour gradation which made the catalogues distinctive, and added a dynamic and youthful effect.
