HR Johnson
HR Johnson is one of India's finest tile brands. It has a presence across categories ranging from ceramic and vitrified, to marbonite. With Katrina Kaif as their brand ambassador, they needed a partner who would help elevate the image of the brand across all trade channels and consumer communication as well.
HR Johnson needed a partner who would work closely with them to raise the bar with all marketing communication. Right from ensuring the most effective use of the brand ambassador to creating relatable communication across all target groups, we worked as an extension of their team to keep the consumers of the brand engaged. We regularly suggested innovative ideas for on-ground activation, experience centre related communication and contractor focused engagement.
DESIGN
4AM Worldwide worked on identities for different assets and initiatives planned by the marketing team. It involved naming, logos and marketing collateral designing service for various internal and external assets, right from dealer and architect meets to subcategory brands. Designed and created content for all product catalogues, signage and communication, and other collateral at the House of Johnson experience centre.
ADVERTISING
Conceptualised all new city launches for the experience centres that the brand setup across multiple cities. This included print and outdoor communication announcing the arrival of HR Johnson and reinforcing the "Not just tiles, lifestyles" positioning of the brand. Helped design strategic and tactical ad campaigns for each of the brands - Porselano, Marbonite and Endura. Trade-focussed communication with an emphasis on schemes and festival related creatives were planned and executed all through the year.
CATEGORY C
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CATEGORY D
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