Miss & Chief – Private label brand for kids – Banner Image

Miss & Chief

Miss & Chief is Flipkart's in-house, private label brand for kids of all ages. 4AM Worldwide undertakes a wide variety of creative work for Miss & Chief including catalogue designing, copywriting, product shoots, promotional films and AVs.

Miss & Chief has a seemingly endless portfolio of products, from diapers and baby care products to apparel and remote-controlled toys. 4AM Worldwide was engaged by the brand soon after its launch and has delivered aesthetically designed product catalogues, product shoots, product films, influencer-led engagement videos, and more.


Miss & Chief product catalogues are designed to entice potential buyers to make an informed purchase decision. The catalogues we design look premium and aesthetic with crisp, well-crafted copy, which highlights the various product features and makes the brand stand out among dozens of competing products on the platform.


Every catalogue 4AM Worldwide creates includes multiple product photos, which are shot in our fully equipped in-house studio.