MILE

Maven Institute of Learning Excellence (MILE) is an institute set up by the Techno Group with a focus on areas like hospitality and tech. Beginning with the name for the institute to all communication required to launch the brand, we executed all brand communication alongside the core management team at Techno.

A new institute that was being launched needed a creative partner who would work akin to the marketing team. With a roadmap in mind on how to go-to-market, we phased out all the deliverables right from the identity and positioning to the website, and delivered what was expected. It helped the institute get noticed in the educational landscape of Kolkata and West Bengal, drawing in a lot of interest in the first year itself. 4AM Worldwide through its efforts helped the institute by providing Branding, Digital marketing & Website designing services. We assisted in providing the brand an unmatched online presence.

BRANDING

Work commenced with the naming of the institute to reflect the focus on expertise, excellence and education. An identity that conveyed the rich legacy of the Techno Group while still symbolising an institute suited to the needs of the next generation was created. Defined a design language that extended to stationery, ID cards, collateral and brochures.

Company Identity card designing for MILE by 4AM

DIGITAL MARKETING

Set up and managed the complete social media presence for MILE. This included planning and executing their content calendar and also working on performance marketing and lead generation related initiatives for the institute. Worked closely with the admissions team to help them achieve their goals.

Social media post designing services for MILE Institute

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Stress awareness day social media post - MILE

WEBSITE

Designed and developed a responsive mobile-friendly website for the insititute. Worked with the administrative team to collate information, created engaging content and designed a perfect user experience.

Tablet UI & UX designing for MILE Institute by 4AM Worldwide

Mobile UI & UX designing for MILE Institute

CATEGORY D

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