Nucleus Corporation

Nucleus Office Parks is the operating platform for all 100% Blackstone owned commercial real estate assets in India. We worked with the management team to create a unique identity and all other communication for the brand with services like Branding, Digital marketing & Event management services.

The leadership team at Nucleus and Blackstone had a clear vision for Nucleus Office Parks. We literally worked as their extended marketing arm to bring their vision to life across the branding, digital and events spectrum. This true partnership saw us collaborate on rebranding numerous assets, turning around pandemic focused SOPs and communication in quick time, and keeping tenants and employees engaged in both a pre-pandemic and in-pandemic world.


Worked on naming the platform, designing the identity, corporate communication & collateral, merchandise, collateral for all assets, presentations and every aspect of communciation needed by the leasing team as well as the HR team. Rebranded every asset that was acquired by Blackstone and brought onto the Nucleus platform, and created all communication needed for those assets.


Designed and developed the website, set up and managed the social media footprint for Nucleus Office Parks, and helped increase engagement and reach on all platforms. Also, designed and created content for their e-newsletter, and helped plan and execute all things digital. Partnered with the Nucleus Office Parks app team to help increase adoption and engagement on the app through communication and activities.


Planned, conceptualised and executed detailed tenant engagement activities for all assets in the Nucleus Office Parks portfolio across cities. This included organising events ranging from stand-up comedy nights to corporate football competitions, managing the complete festive decor and even creating engagement via occasions like "day of kindness" by getting employees to donate and contribute.


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