Nestaway

Nestaway is a startup focused on making the process of finding homes accessible and simple. Nestaway makes living easy by providing additional services and furnished homes so that youth can devote their time to their aspirations. We partnered the marketing team at Nestaway to help grow their consumer base by solving a unique problem that had emerged over time.

Hugely popular with millennials, looking for a hassle-free home rental experience, Nestaway had over time been stereotyped. While a great choice for students and unmarried professionals, it was getting a pass from married couples, especially those with kids. We helped break away from the “for bachelors only" stereotype.

DIGITAL MARKETING

4AM conceptualised and launched the #SabkaSwagatHai campaign, which reintroduced the brand as a great choice for married couples, especially those with kids. Using Nestaway’s quirky mascot family, we created a series of engaging social creatives, which connected with the audience we were targeting. This focussed rebranding activity, helped Nestaway greatly improve its reach with those above the age of 30.

best Social media campaign for Nestaway by 4AM

Successful Social media marketing campaign by 4AM Worldwide

Social media marketing campaign strategy by 4AM Worldwide

Effective social media campaign for Nestaway

CATEGORY D

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