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Sambar

Sambar is a south Indian themed pub & restaurant by a second generation restaurateur. We created the brand right from conception to all the communication, brand environment, collateral and gave it the most festive launch imaginable.

Creating a brand in an already crowded micromarket needed a different approach. While the promoters made that effort in terms of tailoring the offering with some innovative twists that brought out many marketable USPs, we communicated them in a manner that made it noticeable and memorable. Right from the launch activation which was unlike any other in the restaurant space to the interiors and the menu, everything had a unique SAMBAR touch. And did we mention we won a bunch of awards for that as well?

BRANDING

Came up with the name SAMBAR for the restaurant and interpreted it in a unique manner as "SAM" anna's BAR, which became the inspiration for the identity, the tone of voice and the expression of the brand. Created a unique font inspired by the scripts of Malayalam, Tamil and Kannada, and designed the complete communication at the restaurant right from the menus to the signage.

Signages designing for Sambar
Branding Solutions
Font selection for Sambar
Brand Identity Designing by 4AM
Corporate card designing
T-shirt designing for Sambar
Menu card designing for Sambar – Pub & Restaurant
Drinks Menu card designing for Sambar
Signages designing
Creative Signages designing
Brand Environment designing for Pub & Restaurant called Sambar

BRAND ENVIRONMENT

Worked closely with the interior design team to bring the brand alive in the space of the restaurant. Conceptulaised, designed and executed some unique graphics and murals for the restaurant that gave the space a distinct SAMBAR vibe. This included installations for some niches within the restaurant, simple posters and some cool illuminated signage and graphics as well.

Brand Environment designing for Pub & Restaurant
Space designing for Pub & Restaurant by 4AM Worldwide
Mural designing for Sambar restaurant
Graphics and murals designing

ACTIVATION

Conceptualised, planned and executed a unique launch for the bar by holding a "faux-political rally" in the catchment areas of Khar, Bandra and Santacruz. When people came up to ask "Kaunsa Party Hai?", the response along with pamphlets that were handed out was "Party banega nahi, party karega. Come to SAMBAR." This got picked up by some youth portals and generated a buzz for the brand.

Brand activation service for Sambar restaurant
Brand activation pamphlet designing
New Brand launch designing for Sambar
faux-political rally for Sambar restaurant
New restaurant launch signages designing
Launch party flag design
New Restaurant Launch t-shirt design by 4AM
Restaurant Launch cap design by 4AM
Restaurant Launch cap design by Sambar
New launch design by Sambar
Flag designing for New launch by Sambar

CATEGORY D

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