Flipkart and Myntra have co-developed a range of natural personal care products under the brand Taavi. We worked closely with Flipkart’s marketing team for their creative collaterals including digital catalogues, copywriting, product shoots and packaging design.
Taavi is Myntra’s lifestyle brand creating fashion apparel fused with traditional Indian textile artforms. When they forayed into the personal care category in association with Flipkart, they partnered with us to create catalogues and packaging that would breakthrough the clutter of existing brands.
CATALOGUES
Under the Natreal range of personal care products, Taavi launched shampoos, conditioners, facewashes, aloe gels, rose water and scrubs. 4AM wrote and designed notable catalogues for each of the variants under every product that emphasised the goodness of applying these truly natural products. Each catalogue included multiple product photos. To guide the photo studio better, we created mood boards for all catalogues that clearly showcased how the product image in a specific card should be shot.
PHOTOSHOOT
PACKAGING DESIGN
The packaging design needed to bring alive the essence of traditional aesthetics and still cater to the modern Indian. And we did just that, by fusing Indian Chikankari textile craft pattern with a rich and vibrant colour palette.
The hair oil range consisted of 7 variants. For each of them we created distinct pastel colour palettes that were derived from their respective ingredients. Even the ingredients displayed on the packaging were assembled and edited in-house.
CATALOGUES
Every hair oil variant had its own catalogue, which was designed by carrying forward the look and feel created for the packaging. The copy was crafted to instantly make impact and communicate the oil's benefits upfront.
