Flipkart and Myntra have co-developed a range of natural personal care products under the brand Taavi. We worked closely with Flipkart’s marketing team for their creative collaterals including digital catalogues, copywriting, product shoots and packaging design.
Taavi is Myntra’s lifestyle brand creating fashion apparel fused with traditional Indian textile artforms. When they forayed into the personal care category in association with Flipkart, they partnered with us to create catalogues and packaging that would breakthrough the clutter of existing brands.
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CATALOGUES
Under the Natreal range of personal care products, Taavi launched shampoos, conditioners, facewashes, aloe gels, rose water and scrubs. 4AM wrote and designed notable catalogues for each of the variants under every product that emphasised the goodness of applying these truly natural products. Each catalogue included multiple product photos. To guide the photo studio better, we created mood boards for all catalogues that clearly showcased how the product image in a specific card should be shot.
![Catalogue design for Taavi Catalogue design for Taavis](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_1.jpg)
![Catalogue designing by 4AM Catalogue designing by 4AM](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_2.jpg)
![Taavi - Catalogue designing Taavi - Catalogue designing](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_3.jpg)
![Product catalogue designing Product catalogue designing](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_4.jpg)
![Product catalogue designing services for 4AM Product catalogue designing services for 4AM](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_5.jpg)
![Catalogue designing services Catalogue designing services](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_6.jpg)
![Conditioner product - Catalogue designing Conditioner product - Catalogue designing](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_1.jpg)
![Taavi – Creative catalogue designs Taavi – Creative catalogue designs](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_2.jpg)
![Best catalogue designs for Taavi Best catalogue designs for Taavi](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_3.jpg)
![Brochure designing services by 4AM Brochure designing services by 4AM](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_4.jpg)
![Catalogue designs for Beauty products Catalogue designs for Beauty products](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_5.jpg)
![Catalogue design for Taavi - Conditioner Catalogue design for Taavi - Conditioner](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_6.jpg)
![Catalogue design for Taavi - Fashwash Catalogue design for Taavi - Fashwash](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_1.jpg)
![Catalogue design for Taavi - Fashwash Catalogue design for Taavi - Fashwash](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_2.jpg)
![Taavi – Ubtan face wash catalogue design Taavi – Ubtan face wash catalogue design](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_3.jpg)
![Taavi – Product catalogue design Taavi – Product catalogue design](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_4.jpg)
![Taavi – Product – Purifying face wash catalogue design Taavi – Product – Purifying face wash catalogue design](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_5.jpg)
![Purifying face wash catalogue design Purifying face wash catalogue design](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_6.jpg)
PHOTOSHOOT
![Onion Shampoo – Product catalogue designing Onion Shampoo – Product catalogue designing](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_7.jpg)
![Hair cleanser – Product catalogue designing Hair cleanser – Product catalogue designing](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_8.jpg)
![Hair cleanser with argan oil – Product catalogue designing for Taav Hair cleanser with argan oil – Product catalogue designing for Taav](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_9.jpg)
![Hair cleanser with Apple cider vinegar – Photoshoot for Taavi Hair cleanser with Apple cider vinegar – Photoshoot for Taavi](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_10.jpg)
![Hair cleanser with Apple cider vinegar – Product Photoshoot for Taavi Hair cleanser with Apple cider vinegar – Product Photoshoot for Taavi](img/Casestudies/Taavi/Phase_1/Shampoo 2/Shampoo_11.jpg)
![Hair cleanser with Coconut Milk – Product Photoshoot service by 4AM Hair cleanser with Coconut Milk – Product Photoshoot service by 4AM](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_7.jpg)
![Image 2 Image 2](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_8.jpg)
![Hair conditioner with Argan Oil – Product Photoshoot service Hair conditioner with Argan Oil – Product Photoshoot service](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_9.jpg)
![Taavi - Hair conditioner with Argan Oil – Product Photoshoot service Taavi - Hair conditioner with Argan Oil – Product Photoshoot service](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_10.jpg)
![Taavi - Hair conditioner with Argan Oil – Product Photoshoot Taavi - Hair conditioner with Argan Oil – Product Photoshoot](img/Casestudies/Taavi/Phase_1/Conditioner 3/Conditioner_11.jpg)
![Taavi – Face wash – Photoshoot for product Taavi – Face wash – Photoshoot for product](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_7.jpg)
![Taavi - Hair conditioner with Apple cider vinegar – Product photoshoot Taavi - Hair conditioner with Apple cider vinegar – Product photoshoot](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_8.jpg)
![Taavi – Photoshoot Face wash with papaya – Product photoshoot Taavi – Photoshoot Face wash with papaya – Product photoshoot](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_9.jpg)
![Hair cleanser with Apple cider vinegar – Photoshoot for Taavi Hair cleanser with Apple cider vinegar – Photoshoot for Taavi](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_10.jpg)
![Taavi – photoshoot for Face wash with papaya Taavi – photoshoot for Face wash with papaya](img/Casestudies/Taavi/Phase_1/Facewash 1/Facewash_11.jpg)
PACKAGING DESIGN
The packaging design needed to bring alive the essence of traditional aesthetics and still cater to the modern Indian. And we did just that, by fusing Indian Chikankari textile craft pattern with a rich and vibrant colour palette.
![Image 1 Image 1](img/Casestudies/Taavi/img1.jpg)
The hair oil range consisted of 7 variants. For each of them we created distinct pastel colour palettes that were derived from their respective ingredients. Even the ingredients displayed on the packaging were assembled and edited in-house.
![Image 2 Image 2](img/Casestudies/Taavi/img2.jpg)
![Image 2 Image 2](img/Casestudies/Taavi/img3.jpg)
![Image 1 Image 1](img/Casestudies/Taavi/img4.jpg)
![Image 1 Image 1](img/Casestudies/Taavi/img5.jpg)
![Image 1 Image 1](img/Casestudies/Taavi/img6.jpg)
![Image 2 Image 2](img/Casestudies/Taavi/img7.jpg)
![Image 3 Image 3](img/Casestudies/Taavi/img8.jpg)
CATALOGUES
Every hair oil variant had its own catalogue, which was designed by carrying forward the look and feel created for the packaging. The copy was crafted to instantly make impact and communicate the oil's benefits upfront.
![Image 4 Image 4](img/Casestudies/Taavi/catalogue1.jpg)
![Image 5 Image 5](img/Casestudies/Taavi/catalogue2.jpg)
![Image 4 Image 4](img/Casestudies/Taavi/catalogue3.jpg)
![Image 5 Image 5](img/Casestudies/Taavi/catalogue4.jpg)