AP Fisheries | Boosting Business, Building Buzz

WORK

Andhra Pradesh, the champion of fish and prawn production in India, faced a unique dilemma. Despite their abundance, in-state fish consumption remained low. Additionally, aspiring entrepreneurs lacked the resources and guidance to thrive. They approached us with a vision: "Fish Andhra" - a program to transform their seafood industry.

Our solution was simple: make people crave fish and give aspiring entrepreneurs the tools to succeed. We created mouthwatering visuals of delicious dishes, then provided valuable resources to empower entrepreneurs.

This approach wasn't just about selling more fish. It helped local fishermen, boosted businesses, and made Andhra Pradesh a seafood destination. Fish Andhra became a celebration of their seafood heritage and a recipe for a thriving future.