JEEP | WHERE EVERY JOURNEY IS AN ADVENTURE WAITING TO UNFOLD.

WORK

Steeped in the rich history of American automotive innovation, Jeep has established itself as a titan on the global stage. Originally used as dependable military vehicles, Jeep seamlessly transitioned into a civilian brand that has captured the hearts and imaginations of drivers worldwide. Today, Jeep offers a comprehensive portfolio of sport utility vehicles, catering to a diverse range of needs and preferences. From the city-savvy Compass to the luxurious Grand Cherokee, Jeep provides a perfect blend of capability and comfort.

With a commitment to expanding its presence in the vast Indian market, Jeep's brand identity evokes a spirit of durability, and a desire for exploration and adventure. These qualities perfectly align with the demands of navigating the diverse and often challenging landscapes of the Indian subcontinent, making Jeep a natural fit for the discerning Indian driver.

APPROACH

To amplify Jeep India's brand message and elevate its content creation, we embarked on a strategic influencer partnership campaign across the nation. Our focus was on cultivating authentic collaborations with highly motivated influencers whose passions aligned with the Jeep brand identity. By weaving the narrative of how automobiles can influence and enrich one's lifestyle, we seamlessly showcased Jeep's versatility and adaptability in diverse scenarios.

INFLUENCER MARKETING

This campaign leveraged the power of micro and nano-influencers, reaching a targeted audience nationwide. The initial phase resulted in the launch of six compelling content pieces, including three captivating reels, garnering over 105,000 impressions within just two weeks. Furthermore, the campaign boasted impressive click-through rates and positive audience engagement through comments. Stay tuned for the release of even more exciting content until the culmination of the campaign on April 27th, 2024.