Media

A clubhouse of intriguing insights and latest in the industry

| April 30, 2022

4AM Worldwide. Agile, Strategic, Creative, Digital

Brands are not built overnight. Most companies need support in planning and executing their marketing strategy that helps achieve their sales targets while also keeping an eye on the long term impact on the brand. At the core of both these objectives sits a strong creative and strategic partner. An example of one such partner is 4AM Worldwide.

| June 30, 2022

By Anand Nair

Multiple target audiences for the same brand? Here's how!

This insightful write-up will walk you through ways to look at diverse target groups for the same brand helping in better communication and increased client sales. Learn about brand building and client communication, to master the marketing skill!

| 29 June, 2022

By Dr. Meenakshi Aggarwal Gupta

Social Media influences human behavior, business growth and conversations

This article throws light on how value-added communication is the key to drive sales and influence consumers' and businesses' decisions. It is important for brands and marketers to have a robust content that narrates a brands story and communicate core values of the business.

| May 10, 2022

Elon Musk's Twitter plans to brings changes to microblogging functioning of the site

Elon Musk plans to change Twitter's operational functioning, which will aid brands and advertisers with many business opportunities. It is important to control bots and fake accounts to ensure that human voices are heard.

| May 19, 2022

Google users to moderate their preferences on ads popping up on their screens

Google recently launched a new tool that will allow users to control the kind of ads that will appear on their screens. It is unlikely to see a significant impact on brands in the short term as users will not make the effort to go on Google's My Ads Center and update their preferences. However it is expected to see a hike in ad spends in the coming future.

| May 23, 2022

Digital world faces challenges from fake accounts and bots

Marketing experts find ways to deal with the menace of fake accounts and bots in digital marketing. Marketers are spending more and more on targeting and retargeting the bots, which dilutes brand image and credibility.

| May 27, 2022

Brands leverage AR/VR technology to enhance customers' experience

The use of AR and VR in advertising and marketing is rapidly increasing and is enabling both companies and consumers with enhanced creative branding options. Consumers leverage this technology to try out various options contributing to advertising immensely.

| May 20, 2022

4AM Worldwide builds lasting relationships with Clients! How?

In an exclusive interview with Anand Nair, he discusses various strategic approaches that will help address brands' communication needs and objectives. You will also get a know-how of innovative solutions that will make brands stay ahead of the competition in the ever-changing and dynamic market.

| May 13, 2022

Brands may struggle with discoverability with Google's new ad rules

Google's new permission-based online advertising will have impending ad regulations on both- brands and consumers, BestMediaInfo.com consulted industry professional Anand Nair where he explains how advertisers' targeting efforts might get sharper leading to a more relevant but significantly smaller size of audience.

| May 17, 2022

Instagram's moderator tool help makes livestreaming a safe space

The inclusion of a moderator will make live streaming a safer place. It will mitigate risk of trolls and bullying on Instagram, allowing content curators to livestream hassle-free.

| May 16, 2022

IPL 2022: Disney Star's ad revenue may rise 25%, digital's share to increase

Disney + Hotstar is the official digital streaming partner of Indian Premier League's 15th edition. Advertisers are betting more on this league resulting in more ad revenue. More than 100 brands will be featured this year across mediums and Disney Star has already sold approximately 90% of the inventory on TV and online properties.

| July 07, 2022

Women are likely to manage people and work with a more collaborative approach

This interview with Dr. Meenakshi Aggarwal Gupta, highlights some of the most outstanding women achievers in the M&E, Advertising & Marketing, PR & Communication industries. She candidly speaks about the lessons she learnt as a woman leader, and how women are excelling in the post-pandemic world.

| June 20, 2022

4AM Worldwide bagged the integrated marketing for Sumadhura Group

Dr. Meenakshi Aggarwal Gupta shares her excitement at the opportunity to work together with Sumadhura Group. 4AM Worldwide will be responsible for creating awareness and salience for the brand and its projects, thus scaling brands branding, advertising and digital appearance.