PRCAI is a trade association that represents India’s Public Relations consultancy sector. It was formed in October 2001 to represent, govern and support India’s public relations consultancy sector in international practices. It is an internationally recognised body that accepts the membership of all PR practitioners.
After nearly 2 decades of being in existence, PRCAI felt the need to relaunch a fresh new brand identity through its logo and website to keep up with the changing times.
We partnered with PRCAI and reconstructed their old logo basis the brand’s mission, goals and values. We then conceptualised a website that presented the brand’s new identity and purpose to new age PR practitioners. The various aspects of PRCAI, their functions, events, membership processes were all updated on the website and relaunched with much aplomb.