WORK
R CITY is one of Mumbai’s largest malls located in Ghatkopar. After 10 years of operation, they needed to reinvent themselves as a destination for premium world-class experiences. They partnered with 4AM Worldwide to create their new positioning.
R CITY has been a mall for the masses for over a decade. They wanted to rebrand and reposition themselves as a place that gave you premium experiences. The onboarding of landmark brands further established the premiumness of the mall promising visitors a unique experience every time they visited. Which led us to the positioning as ‘Experience the extraordinary’.
![](img/Casestudies/Rcity/Rcity-slider1.jpg)
![](img/Casestudies/Rcity/Rcity-slider2.jpg)
![](img/Casestudies/Rcity/Rcity-slider3.jpg)
ADVERTISING
We worked on integrated print and outdoor advertising campaigns to launch the new positioning of the brand using visuals that portrayed the premium design of the space.
![Image Image 1](img/Casestudies/Rcity/advertising-img1.jpg)
![Image Image 2](img/Casestudies/Rcity/advertising-img2.jpg)
![Image Image 2](img/Casestudies/Rcity/advertising-img3.jpg)
![Image Image](img/Casestudies/Rcity/advertising-img4.jpg)
![Image Image](img/Casestudies/Rcity/advertising-img5.jpg)
![Image Image 2](img/Casestudies/Rcity/advertising-img6.jpg)
![Image Image 2](img/Casestudies/Rcity/advertising-img7.jpg)
![Image Image](img/Casestudies/Rcity/advertising-img8.jpg)
![Image Image](img/Casestudies/Rcity/advertising-img9.jpg)
IN-MALL BRANDING
The new positioning and premiumness of the brand was translated into visuals and signages that we designed for their in-mall branding.
![Image Image](img/Casestudies/Rcity/design-img1.jpg)
![Image Image](img/Casestudies/Rcity/design-img2.jpg)
![Image 3 Image](img/Casestudies/Rcity/design-img3.jpg)
![Image 3 Image](img/Casestudies/Rcity/design-img4.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img5.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img6.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img7.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img8.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img9.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img10.jpg)
![Image 2 Image](img/Casestudies/Rcity/design-img11.jpg)