The Runwal Group, one of Mumbai's most well-known and reputable real estate developers, inaugurated yet another upscale project in Kolshet, Thane. The aim was to create a groundbreaking, never-before-seen introduction for their brand-new project.
The 4AM team decided to create a campaign that stood out from the competition by bringing a magical touch to the real estate sector. The location tucked away in the arms of lush greenery, led to the development of a magical narrative. The team invested endless hours in producing visuals and creatives that illustrated an enchanting tale. The campaign exhibited elegance as a result of efforts that included giving the creatives a handcrafted touch and using artistic fonts for the content.
The team produced a number of deliverables as part of mainline communication while adhering to the advertising ethos of 4AM. For each stage of the campaign, CP, teaser, and launch phase, the work included print advertising, OOH, brochures, and Opp. documents. With magic serving as the campaign's foundation, the deliverables flawlessly portrayed the thought as the central theme.
The campaign was also intensified on digital platforms. By leveraging the potential of social media through Instagram posts and stories, the team attracted the most interaction possible. The E-mailers maintained the magical touch by using consistent tonality and visuals. Additionally, the team crafted radio and video scripts that were used by influencers to promote the campaign.
The 4AM team did an outstanding job of bringing the magic to life on the location. The larger-than-life artwork placed at the location included meticulous attention to detail, the skillful integration of poetry, the variety of nearby trees and birds, magical components, and the sheer hard work. The objective was to give the audience a glimpse of the enchanted resort lifestyle that the project promised to provide its residents.