TRUBORE
Prince Pipes acquired the Trubore brand and needed to launch it in a whole new avatar. Working closely with the management and marketing teams, we articulated "India's Tru-Choice" as the positioning for the brand and created an all new identity that gave the brand a contemporary, stylised and professional look.
We reimagined a 40 year old brand with a modern contemporary lens. We positioned it as "India's true choice", and worked with the marketing team to take the newly transformed brand across markets and across diverse touchpoints as well. Dealers experienced great communication and collaterals, plumbers got to lay their hands on a well-packaged product and the market at large saw a trustworthy brand that was willing to change with the times.
BRANDING
In keeping with its PAN India aspirations and its shift from a Tamil Nadu based borewell brand to one with piping expertise, we positioned Trubore as India's Tru-choice. A stylized symbol and a bold wordmark gave the brand the perfect balance of its rich legacy and its promising future. We worked on all aspects including product catalogues, posters, brochures, merchandise, signages, etc.
DIGITAL
Built extensive communication across print and digital to engage with all consumers of the brand, including architects and the real estate community.
PHOTOGRAPHY
Planned an extensive photoshoot for the complete product range at the plant. While the regular product and pack shots were taken, what stood out were some beautifully conceptualised dramatic shots that became an integral part of all communication in the catalogues, on the website and across social media too.
EVENT MANAGEMENT
Conceptualised, planned and executed the launch of the brand with a 200+ dealer meet in Madurai including venue, entertainment, logistics, F&B and audio-visual communication. Organised a 60-day Tamil Nadu tour with a mobile product display and conducting of meets and workshops at over 30 locations across the state.
