Wonderchef is a brand that offers a range of kitchen appliances, products and accessories, and is recognised for its endorsement by leading chef Sanjeev Kapoor. We worked with the Wonderchef team on multiple occasions to create a series of promotional videos for their products.
Given the innovative nature of the products they would introduce, Wonderchef needed us to create explainer videos that helped the consumer easily appreciate the distinctive features of their product as compared to the competition. We scripted, designed and animated films in a manner that amplified the aura around Wonderchef's innovative DNA and their premium offering.
We scripted videos for products such as their bottles and anti-viral oven to draw attention to their unique features. Each video was designed in a stylised manner with effective use of infographics. The anti-viral oven video went viral in their retail circles and helped the product sell out within a month of its import, during the pandemic.