Marketing World
Video has become the mainstay of marketing the world over. What was once the exclusive domain of big brands is now within the reach of startups, small businesses, and individuals hoping to brand themselves. Animation studios have democratized 2d and 3d animation, making them accessible to anyone who’s imaginative, and has a story to tell. To understand how important video and animation services are to marketers, take a look at the facts.
Among American internet users, around 85% consume videos every month through their devices. 54% of people would like to see more content in the form of video. No wonder then that among those in marketing, 87% use the power of video to communicate with their consumers. Perhaps the most significant of all statistics is that a whopping 88% of marketers feel satisfied with the return on investment of their video campaigns.
So why have animated videos with graphics, 2d and 3d animation taken the marketing landscape by storm? And why are consumers asking for more and more animated video content across genres?
Animated videos make it easy
For both creators and consumers, animated videos are one of the easiest mediums. You can create an animated video on any topic, no matter how complex it is, and make it accessible to consumers. From book summaries to product demos to philosophical concepts to research reports, an animated video makes it easy to understand.
They are persuasive
Human beings have been evolutionally trained to love stories. It’s how we become empathetic. We love and look forward to the inherent lessons in stories. On top of it, we’ve all grown up watching cartoons with 2d animation. And few mediums can tell a story better than an animated video. They are relatable, and can easily disarm our resistance. All of which makes animated videos very persuasive.
Animated videos are cost-effective
Perhaps the biggest reason why marketers love animated videos is the significant savings they bring to the table. With minimal investments and a trusted animated studio, you can make high-quality animated videos and release them at scale. There are no shoots involved, no actors or models to be hired, no location scouts to be done, and no need for heavy post-production. This means that animated videos are exceptionally cost-effective. All you need is a creative script.
Faster turnaround
You don’t need to plan for months or go through multiple iterations to create an animated video that will click with the audience. An experienced animation studio can deliver all kinds of animation services, including, 2d and 3d animation, in a short span. But what makes them compelling is that updating animated videos is also easy. You can change the information, the voice-over, whenever it needs to be updated. The edits are also uncomplicated. You can have shorter or longer edits to suit different channels.
It’s not just Hollywood that has fallen in love with animation and graphics. Due to their tremendous advantages, and psychological persuasiveness, marketers across sectors are using animated videos as a significant medium of their communication package.