Is your company a bit behind the times when it comes to content marketing? Feeling like you’ll never quite catch up to the level of content on the market from your competition?
Don’t worry! You’re not alone here and we have 4 surefire ways to engage in content marketing that will put you ahead of the game.
- Podcasts
- Youtube
- Webinars
So, how exactly can you use these methods to accomplish your content marketing goals? Let’s dive in:
1. Podcasts
Use podcasts to reach an entirely different segment of your audience. Global pandemic or not, people are still on the go whether they’re at home working out, gardening, or just working from home… and they need something to listen to!
Many people listen to podcasts through Youtube, which leaves a huge opportunity to partner with an animation studio and adds some pizzazz to your ‘casts!
You’re providing audio content but using the video to convey important points, should they happen to look up from their screen or want to follow along visually.
Which brings us to our next suggestion, Youtube.
2. Youtube
Using Youtube to your advantage could seem like a lost cause (there are billions of videos available through the service), but it is not a forgotten medium for video marketing.
Having a Youtube channel is instantly appealing to users searching for similar businesses to yours and many would rather listen to a podcast or watch a video, leaving an opportunity to differentiate yourself by providing unique content on Youtube.
A good way to go about this would be to hire an animation studio to produce unique videos for your products, services, or even advertisements. Since Youtube enables you to target your ad audiences super directly, you’ll be able to reach your goal demographic every time!
3. Instagram
Instagram has received a lot of flack recently for being “behind” in terms of video marketing… but not for much longer. The service recently released “Reels” a TikTok competitor, and it is taking the algorithm by storm.
Brands that produce content and upload to IG’s Reels service are far more likely to be recommended to their audiences. You’ve probably noticed your “Discover” page is flooded with Reels videos - make one that stands out from the crowd yourself or use an animation studio to create a masterpiece that will attract your target audience.
4. Webinars
Not another Zoom call… *sigh*
Webinars don’t always have to be a drag… you can utilize video marketing in your webinars to put on the conference or education seminar of a lifetime!
By providing a unique offering and advertising it to your audience, you’re more likely to get a higher attendance at your webinar and a successful webinar is one that will be talked about for ages, because so many of them are so poorly executed.
Partnering with a professional service like an animation studio to create advertisements or webinar content can be an excellent option to excel.
If you want an example of how animated content for video marketing can be a game-changer, check out the Zoozoos. Zoozoos were born when Vodafone rolled out an animated motion-graphics commercial campaign featuring these comical white blobs. Similar to how Telus has become known for their animal commercials, Zoozoo’s were added to Vodafone to convey the new Value Added Service (VAS) offerings, and they did an excellent job, growing the customer base by 3.8 % in the 1st quarter of 2010.
If you’re feeling left behind on content marketing and are wondering how catching up with video marketing could work for your business, give us a call today!